Here is a sampling of some of my recent clients, and a few of the professional resources in my network.
As none of their staff had knowledge of the AEC industry, I was contracted by Brainswitch Advertising to assist them with their client, Shorecrest Construction, a Miami General Contractor that specializes in the luxury market.
I researched Shorecrest’s markets (luxury residential, international luxury home buyers, hotels, and commercial buildings) in the Miami and South Florida areas. Through this research, I determined Shorecrest’s target markets, created a list of Miami high-end realtors, and developed a communications plan. I also edited the new website’s text.
• SWOT Analysis
• Market Analysis
• Target Market Analysis
• Communications Plan
Hariri Pontarini Architects
During a transitional time in the firm’s Marketing Department, I assisted the Director of Communications with day-to-day marketing duties as well as writing tasks. Writing work included:
• Descriptions of the firm’s projects, to be used on the website, in promotional materials, and for proposals.
• Edited existing project descriptions and other marketing materials.
• Crafted specific text for Request for Proposals responses.
Swallow Acoustic Consultants Limited
Swallow Acoustic is an acoustics, noise, and vibration control engineering firm. After more than 35 years in business as a small (approximately 10-person) firm, SACL has grown and doubled its staff. A consequence of this expansion is the need to upgrade internal processes.
I worked with SACL’s leadership to streamline their proposal management. I interviewed staff and helped create a searchable database system, ultimately producing a needs analysis document that greatly assisted the company’s purchase of customized project management software.
Tutti Health Coaching
I helped the owner with her research into competitors and opportunities.
Baby Robin’s Nest
For this client, I helped clarify the service offerings, rewrote sections of the website, designed a postcard and trade show banner, and created a press release and media contact list.
The Redesign Network is a design and research firm that conducts innovation research and total lifecycle design for systems and services.
Both a current client and a collaborator, I am creating collateral materials to target Redesign’s healthcare clients, and assisting with website improvements.
Patricia Kambitsch is a graphic recorder who works with individuals, meeting facilitators, and presenters to illustrate themes and insights as they emerge. Often the result takes on the form of a conceptual map that invites participation and inspires future actions.
M7 are database design and integration experts, employing unique methodologies of Active Prototyping and critical path estimation. Their clients range from government, small and mid-sized companies, as well as branch offices of multi-national corporations (with or without dedicated I.T. departments).